A first-of-its-kind, immersive fairground experience is set to open its doors on October 4 in the heart of Canary Wharf. Following four years of development, Fairgame offers guests a state-of-the-art, adults-only playground – for the ultimate night out.
Fairgame brings your fairground favourites back – from whack-a-mole and roll-a-ball derby to duck shoot and water gun clown. Every game has been redesigned and is hooked up to RFID wristband tech so that players can log scores, track leader boards, and battle it out for Fairgame’s giant pink teddies – as well as bragging rights.
Complete with a giant hook-a-duck-style installation floating on the river outside, customers will enjoy street food vendors, including Burger & Beyond, Rudy’s Pizza Napoletana and masters of Mexican, Dos Mas Tacos.
A drinks menu is available from the venue’s three ‘Bumper Bars’. Fairground-themed signature cocktails have been created. Interior designer Patrick McKinney has helped bring the unique experience to life. Traditional fairground elements including luminous carousel booths floating above the space, fairground mirrors and rubber duck installations have been woven into the modern riverside location.
The concept is being launched by entrepreneurs Richard Hilton, founder of Gymbox; Paul Campbell, founder and owner of Hill Capital Partners LLP (who currently sits on the and board of Hawksmoor, Blacklock, the Alchemist and Yard Sale Pizza), and entertainment lawyer, Andrew Myers. Fairgame’s first site is backed by a £3.5 million investment from BGF and £1.5 million from a consortium of private investors.
Richard Hilton, co-founder and CEO of Fairgame, said: “Fairgame is a totally immersive experience where guests can eat, drink and be a kid again. The fairground has been enjoyed for generations and now we’ve combined the games everyone loves with state-of-the-art technology in an unbelievable setting. Guests will have the ultimate feeling of nostalgia: a proper ‘those were the days’ moment – now back as an epic night out.”
Tickets start at £13 per person for the games package – which includes 75 minutes’ play time. For full details and to book, visit www.wearefairgame.com.
