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Fortune
Fortune
Chris Morris

First Netflix introduced ads. Now it's killed off its $10 ‘Basic’ plan

Ted Sarandos (Credit: Rodin Eckenroth/FilmMagic)

Netflix’s most affordable option for people who want to avoid commercials is going away.

The streaming service has updated its plans and pricing page to remove its $10 Basic tier, which was previously the lowest-priced option for viewers who didn’t want ads to interrupt their programs. The cheapest non-commercial option, the Standard plan, now runs $15.49 per month. Ad-supported programming can still be watched for $6.99 per month. (The ads, of course, were a recent addition following the punishing stock swoon that followed its first ever decline in subscribers.)

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