Moncler is well-versed in the power of spectacle: in 2022, to celebrate 70 years in business, it transformed Milan’s Duomo square into a vast public stage, complete with 1,952 white-clad performers – a reference to the brand’s year of founding – while earlier this year the brand hosted a high-altitude runway show on the snow-covered slopes of St Moritz. Other blockbuster happenings have seen intricate set pieces – from foam-filled dancefloors to gleaming Space Odyssey-style corridors – constructed in Milan and Paris to house collections from Moncler Genius, an ongoing project which has featured collaborations with Pharrell Williams, Rick Owens and Adidas, among several others.
