Following the opening of the world's largest Greggs inside the world's biggest Primark, the two high street favourites have launched their own clothing line.
The limited-edition range - a first for Greggs in its 83-year history - hits 60 Primark stores across the UK on Saturday, February 19 and the pieces are expected to fly off the shelves faster than a steak bake.
Ahead of the weekend, a pop-up boutique experience has opened in London's Dean Street, where eager fashionistas can get a look at the 11-piece collection before everyone else.
The Mirror's Courtney Pochin was invited down for a sneak peek at the clothes - and her verdict is that it's certainly more Carrie Breadshaw than Bradshaw - pure comfort for carb-lovers.
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Prices start from just £7, which will get you either a pack of sausage roll underpants or socks.
For £8 there is a selection of T-Shirts available in different colours featuring the Greggs logo, but the stand-out one features an image of a sausage roll on the front and says 'ICONIC' in bold yellow text.
There's a full black tracksuit for those wanting a more laid-back look (£16 for a hoodie, £14 for the bottoms), a grey sweatshirt (£14) with a trio of 'punchy' logos on the back and a hoodie brandishing the phrase 'it's a pastry thing' (£16).
Those who prefer to shoe shop will have two options to choose from - a pair of trainers (£16) and some Greggs sliders (£8).
And to finish off the look there's a reversible bucket hat, which I couldn't help but put on for some pictures in the boutique's photo booth.
The pop-up event was good fun and was clearly intended to look like the new Tasty by Greggs experience in Birmingham.
We recently visited the new cafe experience, which was like " Instagram heaven".
Lots of neon lights shaped like sausage rolls, doughnut cushions, plastic pastries dotted about for decoration and changing rooms brandishing feel-good messages on the mirrors, such as 'looking like a snack'.
The ticketed pop-up will run over the next two days, offering die-hard Greggs fans the chance to get their hands on free samples before the rest of the nation.
And there's the added bonus that those visiting the boutique can have their clothes personalised with their initials embroidered on in blue or yellow thread, to really make their look unique to them.
The only downside of the whole thing in my book was that the collection doesn't feature any homeware - which is such a big part of the Primark shopping experience.
Seems the two companies might have missed a trick by not creating candles that smell like Greggs baked goods and cushions shaped liked pink sprinkle doughnuts - I know I'd have taken them home in a heartbeat.
Who knows, perhaps if the range is successful, they could team up on some sausage roll bedding next?
Speaking about the new partnership, Raymond Reynolds, Business Development Director at Greggs said: "Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves.
"We’ve got some great pieces that we can’t wait to share."
While, Tim Kelly, Director of New Business Development at Primark added: "We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love. We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range."
Which item from the clothing line are you most excited for? Let us know in the comments below.
