It doesn’t matter if you’re a mom carting your kids to the playground, a young professional investing in your first grown-up work outfit, or an Emily Ratajowski-level It girl. When you discover Los Angeles-based designer Jamie Haller’s shoes—loafers, sandals, and flats in buttery leather, handmade in Italy—they become the only ones you want to wear. See Meg Strachan, the Dorsey fine jewelry founder, who tells me she ordered three pairs of Jamie Haller loafers the day the ones she wanted came back in stock. Or Ratajkowski herself, who wears Haller’s Penny loafers constantly on walks around Manhattan.
From Substack tastemakers—like Cereal Aisle author Leandra Medine or WhoWhatWear founder Hillary Kerr—to offline but in-the-know shoppers, ordering a pair of Jamie Haller’s shoes any time since its 2020 launch has been a ticket into a not-so-secret fashion society. Its membership is 16,000 strong on Instagram—and once you’re inducted, you end up buying at least two pairs. Sales grew by ten times from 2022 to 2023 and then quadrupled from last year to the present, all on the strength of word-of-mouth recommendations and a few small-scale boutique partnerships.
