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Broadcasting & Cable

Business

Jon Lafayette

First-Half TV Trends: Impressions Grow, Revenue Shrinks, iSpot Says

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Cheetos Commercial iSpot

In its First Half TV Transparency Report, measurement and analytics company iSpot.tv pointed out viewing trends that illustrate the changes and challenges facing the industry.

iSpot said linear TV ad impressions grew by 5% to 4.21 trillion in the first half of 2023. At the same time, national TV ad spend dropped by 7.4% to $21.6 billion.

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