Inch’s Cider is opening 'The Seed & Sip' the world’s first ever pub for plants, in partnership with online plant retailer Patch, to encourage consumers to bring nature into their lives. The Seed and Sip will run the first ever ‘Speed Planting’ matchmaking event that will give human guests the opportunity to meet and discover their perfect plant from an array of houseplants, where they can get to know each other over a pint of Inch’s.
The Plant Doctors from Patch will be on hand to help discover your perfect plant partner - and guests might find themselves taking their plant date home. Once you’ve found your lifelong plant partner, a special guest comedian will host a Plant Pub Quiz where guests will be in with the chance of winning a number of festival tickets to Tramlines and Boardmasters.
And when you think it can’t get any better, The Seed and Sip will host the first gig exclusively for VIP (Very Important Plants) guests – a live set performed by Red Rum Club, an English indie rock band that has been making waves across Europe and more recently the USA. On entry guests will be given tokens for free pints of Inch’s cider and Heineken 0.0, as well as snacks and the chance to win stellar prizes to see out the summer.
The Seed and Sip will be launching at 73-75 Oldham Street in Manchester on June 29 from 6pm for over 18s. A limited number of spaces are available, and you can register for a place by emailing theseedandsip@thisiscow.com with your full name. The pub will also be open to walk ins during the night.
Rachel Holms HEINEKEN UK, Cider Unit Director, said: “Inch’s Cider focuses on sustainability and nature, which is why we’ve teamed up with Patch to bring consumers a taste of nature in a fun and exciting way. The Seed and Sip is an experience like no other for pub-goers and plants alike, an environment to chill, drink a cold cider and meet new friends – of both the human and horticultural variety.
“Patch is the go-to brand for a new generation of urban drinkers who have an increased interest in nature, so we’re excited about this partnership and shared passion for bringing pubs and nature together as one - and you may even leave with a personality-matched plant to move in with you too!”
Red Rum Club’s lead singer, Francis Doran, says: “We have performed to many different crowds in a wide variety of venues over the years, but this is by far the most unique audience we will have the pleasure of entertaining. We hope that the plant guests at the Seed and Sip not only enjoy our music but find it uplifting and help them grow!”
Freddie Blackett, Patch Founder, says: “The pub is a great British institution, and the UK is famous worldwide for its gardens, so it makes perfect sense for pubs to have lush and inviting spaces for customers to enjoy with a drink, like a pint of cider. We are delighted to be collaborating with a brand who shares our passions, as we set out to create greener spaces in urban areas together.”
