The creator of Barbie has officially launched its first doll with Down's syndrome.
Toy company Mattel partnered with National Down Syndrome Society (NDSS) in the US and consulted health experts to produce the new figure that's available to purchase for £13.99 on Amazon. Mattel wants all children to be able to see themselves in their dolls, while encouraging others to play with toys that don't look like themselves also.
To mark its release, a new campaign has launched featuring model Ellie Goldstein. The British Vogue cover star, who is one of the most prominent names in UK fashion with Down's Syndrome, said it "means a lot" to see a doll like her on shelves and to have been chosen to unveil it.
