And so it begins. The upcoming horror movie Smile 2 has kicked off its marketing campaign in the most cryptic, yet ingenious, way - with a string of social media posts belonging to the film's fictionalized popstar protagonist.
A lyric video has surfaced, posted on Twitter by DiscussingFilm, said to be promoting a new song by Skye Riley, thought to be the popstar played by actor Naomi Scott, in which Smile 2 centers around.
