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Evening Standard
Evening Standard
Entertainment
Casey Cooper-Fiske

First contestant fired as The Apprentice kicks off in the Austrian Alps

Lord Sugar Alan Sugar Alps Austria Karren Brady BBC One Tim Campbell
Baroness Karren Brady, Lord Alan Sugar and Tim Campbell star in the Apprentice (PA) - (PA Media)

Emma Rothwell has become the first contestant to be fired from The Apprentice, as series 19 of the BBC business show began in the Austrian Alps.

Thursday’s launch show saw host Lord Sugar tell 18 budding entrepreneurs he was “looking for a Bezos, rather than a bozo” as he sent the contestants to Innsbruck tasked with setting up and running a package tour, which they had to sell tickets for.

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