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Bangkok Post

Business

First Choice loan products target freelancers, youth

First Choice Shopee

First Choice, a personal loan service provider developed by Ayudhya Capital Services Co, has unveiled two new digital loan products, one of which focuses on freelancers.

One of the new products, which is already available, is First Choice SnapCash. This product focuses on freelancers, online merchants, and younger office staff. It does not require a financial statement from loan applicants, said First Choice managing director Pathatai Kulachan.

The First Choice SnapCash brand aims to acquire 55,000 new customers, with a total of 500 million baht in new loans, by the end of next year. The digital personal loan product offers a maximum credit line of 10,000 baht, with the longest loan period being 12 months. The maximum interest rate charged is 25% per year.

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