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Marie Claire
Marie Claire
Lifestyle
Lottie Winter

First Came the Viral Lip Liner Stain. Now, Sacheu Wants to Do the Same for Freckles

TikTok Billie Eilish
Sacheu Review: Brow & Freckle Pen.

Sacheu is the pinnacle example of “TikTok viral”. Founded in 2020 by beauty creator Sarah Cheung, the brand first made waves with stainless-steel gua shas before pivoting into makeup built around its signature STAY-N technology—peel-off lip stains designed to last all day. The real breakthrough, however, came when Billie Eilish filmed a casual GRWM video for her TikTok channel, lining her lips with Sacheu’s Peel ’n’ Stay Lip Liner Stain in nOOHde, a rosy-brown nude. Within hours, TikTok had turned it into a must-have, and soon one liner was reportedly selling every six seconds on TikTok Shop.

(Image credit: Sacheu)
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