We have pricing! LG's C4 and G4 are two of the most eagerly-awaited TVs of 2024, and now we know how much they'll cost, in the US at least.
Bad news. They're more expensive than their predecessors, the C3 and G3. But at least the $99 surcharge (at most sizes) is less than Samsung has added to its new S95D.
The only model that's the same price as its predecessor is the 83-inch G4.
Both the C4 and G4 are slated for a March release in the US. That could be a month or two later in the UK, we'll update you when we hear anything new.
This year, the difference between the G- and C-series OLED TVs is bigger than ever. Not only does the G4 boast a heatsink and brightness-boosting MLA tech, it also has a new processor, the Alpha 11. This should again add extra brightness, courtesy of its Peak Highlighter feature, which allows for small highlights that are 150 per cent brighter than a standard OLED.
Samsung recently priced its S95D at €300-€400 more expensive than the S95C, depending on size.
The S95D will battle it out with LG's new models, and with both Euro 2024 and the Paris Olympics set to take place this summer, it should be boom time for sales of new TVs.
MORE:
In-depth comparison: LG C4 vs G4: which will be better?
Check out the best OLED TVs around
Find out all about LG's QNED TV tech and how it differs from OLED