Cost of living, poor air quality and environmental concerns are no match for Americans’ willingness to spend a record amount on fireworks, according to reports ahead of the Fourth of July holiday.
According to the American Pyrotechnics Association (APA), US consumer fireworks retailers have reported that sales of rockets, missiles, roman candles, aerial spinners, parachutes, sparklers, poppers, fountains, jumping jacks and firecrackers should increase by about $100m this year over 2022.