FIREFIGHTERS were called to reports of a major blaze in the centre of Ayr on Tuesday evening.
Crews were called to Ayr High Street on Tuesday evening after receiving calls from members of the public.
Eight appliances were sent to the scene and there have been no reported injuries so far.
Road closures have been put in place, with traffic diverted away from Ayr High Street.
A spokesperson for the Scottish Fire and Rescue Service said: “We were alerted at 8.25pm on December 12 to reports of fire on Ayr High Street.
“Operation control has mobilised six fire appliances and two height appliances and firefighters are in attendance.
“There are no reports of casualties at this time.”
The blaze comes less than three months after a fire caused significant damage to the former Station Hotel building a short distance away.
Three teenagers were arrested in connection with the incident, which happened on September 25.