Bengaluru-based fintech WeRize has raised $7 million in a round led by Sony Innovation Fund, with participation from existing investor 3one4 Capital.
The fresh cash will be used to strengthen the company's artificial intelligence (AI) and technology capabilities and expand its product suite, including mutual funds, bonds, co-branded credit cards, and housing loans, according to a company statement.
Founded in 2019 by former Lendingkart executives Vishal Chopra and Himanshu Gupta, WeRize focusses on consumers in smaller cities and towns. The company distributes financial products through a network of local distributors, a model similar to social commerce platforms.
WeRize connects financial institutions such as banks, non-banking financial companies (NBFCs), mutual funds, and insurance providers with customers and distributors through its technology platform. The company said it operates across more than 5,000 cities and towns and offers services in six Indian languages.
The startup uses an AI-driven platform for customer acquisition, assisted sales, underwriting, risk assessment, and product recommendations. According to the company, its technology has been built using data collected from more than four million households across India.
As of March 2026, WeRize reported an annualised gross revenue run rate of $65 million and a net revenue run rate of $32 million. It said its annualised earnings before interest, taxes, depreciation and amortisation (Ebitda) stood at $15 million, while its pre-tax profit run rate exceeded $7 million.
“Three hundred million people in small-city India are earning, saving, and transacting, but the financial system is still figuring out the intricacies of reaching out to them with the right financial products, the right distribution, at the right cost,” said Vishal Chopra, Cofounder and CEO, WeRize, in the company statement.
