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The Guardian - UK
The Guardian - UK
Comment
Nesrine Malik

Finally, we have a PM for the digital age. But real change requires more than just being good on camera

Andy Burnham taking a selfie during a visit to a family centre in Sheffield, 31 July 2026.
Andy Burnham taking a selfie during a visit to a family centre in Sheffield, 31 July 2026. Photograph: WPA/Getty Images

Andy Burnham is having a good time. I can’t remember the last time a prime minister (or indeed any high-profile British politician) actually looked as though they were enjoying what they were doing. I saw a clip the other day in which Burnham remembered arguing with his dad about the point of an English degree, quoted poetry and discussed the importance of mastering words. It was almost enough to make you feel sorry for Keir Starmer. In his entire time as leader of the Labour party and then the head of the government, Starmer delivered not a single unprocessed moment. No natural sentiment escaped the carapace. And here is his successor, practically oozing it.

It matters. It’s good and healthy to have a leader who looks as though they want to be where they are. Whose approach isn’t that of a scold or a receiver who has taken control of the premises, or someone whose sole aim is to tenaciously clamber up to the top job and hold on for dear life.

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