Movies have come up with a new way to get people to buy a ticket: the popcorn bucket. Novelty popcorn buckets aren't a new thing, but in this instance where going viral can have an outsize impact, the 2024 trend of popcorn buckets that started with Dune: Part Two has become a necessity of nearly every major movie.
Just to recap, it all started in the build up to Dune: Part Two, the much anticipated sci-fi movie that kick started the 2024 new movie slate. The powers that be behind the movie opted to pair its release with a novelty popcorn bucket that featured the iconic sandworms of Arrakis, which play a big part in the plot. Whether intentional or not, the final design led many to think of some suggestive thoughts. It quickly became an internet sensation, so much so that Saturday Night Live did a sketch about it. After that, popcorn buckets became all the rage and movie's revealing their design a notable news story. So much so that Ryan Reynolds declared 2024 "the war of the popcorn buckets" and took any confusion out of the innuendo that people may have seen with Dune for his Deadpool & Wolverine popcorn bucket.
