You only need to open Instagram to know that adventure travel is in its heyday. Your feed is probably filled with images of friends discovering distant peaks, rafting white water, or cross-country skiing under the Northern Lights. By some estimates, adventure travel generates more than $400 billion a year, and that figure is projected to nearly triple by 2030.
“There’s been a big shift in people wanting to experience things, as opposed to just lying on a beach,” says Rhys David, CEO of EverTrek.
