
In times past, if you read that the Canaries were hard to beat at this time of year, you’d think you were reading a tired platitude about winter sun in Tenerife. Today, though, it’s as likely to be a reference to the pride of Norfolk, Norwich City FC, who at the time of writing had not lost a game of football for six weeks. That’s not the only thing that East Anglia, once described by Paul Theroux as the rump of Britain, has to shout about right now.
The region – typically defined as comprising the counties of Norfolk, Suffolk and Cambridgeshire (and sometimes Essex) – is enjoying a long-overdue moment in the spotlight, after Lonely Planet named it in its Best in Travel list as one of the world’s top places to visit in 2025.