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Creative Bloq
Creative Bloq
Technology
Daniel John

Figma's 'unapologetically jumbo' new identity draws inspiration from the playground

Figma brand refresh.

It's been a wild couple of years for Figma, with the web design platform launching – then abandoning – an acquisition deal with Adobe, as well as revealing a bunch of updates including Dev mode and an overhauled UI. And now, the brand has been given a delightfully playful visual refresh.

Featuring an expanded colour palette, new motion principles and a brand new typeface, Figma's playground-inspired identity is an unabashed and "unapologetically jumbo" celebration of creativity. For the full lowdown on the platform, take a look at our Figma review.

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