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The Guardian - UK
The Guardian - UK
Business
Mark Sweney Media business correspondent

‘Fighting for our lives’: UK broadcasters in deep trouble from short video craze

United Kingdom Alex Mahon United States Netflix PSB Twentieth Century Fox
Deadpool character
Twentieth Century Fox’s Deadpool 2. Production at Pinewood Studios of the third instalment has been halted by because of the SAG-AFTRA strike in the US. Photograph: Twentieth Century Fox/AP

It is a situation most television viewers know all too well: thousands of shows to choose from across dozens of streamers, live channels and catch-up services – and no idea where to start.

The Netflix-led streaming revolution has fuelled a £6bn-plus annual content arms race in the UK, creating a so-called golden age for viewers as broadcasters, streamers and tech companies battle for audiences.

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