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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Fifth Avenue's newest resident makes serifs sexy in vibrant brand identity

Love & War branding for Shaver Hall.

From the Flatiron to the iconic Empire State Building, Fifth Avenue is home to some of New York's most iconic landmarks, which means joining the ranks is no mean feat. Yet nestled among these legends, a new culinary and cultural hub has emerged, bringing a fresh flavour to Manhattan's world-famous thoroughfare. Meet Shaver Hall.

An artful blend of New York's rich culture and contemporary style, Shaver Hall resides within the landmark Lord & Taylor building, effortlessly blending heritage with modern attitude. With a thoughtfully crafted visual identity, signage design, and materials, Shaver Hall's debut is yet another vivid addition to the iconic brands of New York City.

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