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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

Fifteen Percent Pledge founder responds to Target DEI reversal

black woman in formal dress smiling for a photo portrait (Credit: River Callaway/Variety—Getty Images)

Good morning! Carl’s Jr. brings back sexualized ad campaign approach, Chan Zuckerberg Initiative will not end DEI efforts, and Target's DEI pivot turned off consumers. Have a restorative weekend.

- Shopping list. Amid corporate America's rollback of DEI, some announcements caused more of a stir than others. One that hit a nerve was Target's: The retailer said, four days into the Trump administration, that it was ending its diversity and inclusion programs.

Target's fear was unsurprising given the Trump administration's level of vitriol and legal threats toward DEI in both the federal government and the private sector. New attorney general Pam Bondi started her tenure this week with a memo that said the Justice Department would look at companies with DEI initiatives for "criminal investigation."

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