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The Guardian - UK
The Guardian - UK
Sport
Exclusive by Matt Hughes

Fifa’s sales pitch revealed: more tournaments, more debt … but little mention of women’s game

Fifa JP Morgan World Cup Gianni Infantino
Gianni Infantino
Gianni Infantino proposed making the World Cup a biennial tournament five years ago. Photograph: Brian Snyder/Reuters

Fifa’s sales pitch to persuade members to approve the sale of the World Cup’s commercial rights clearly states that its plans for financial growth will be achieved by staging more tournaments, having higher ticket prices and debt financing.

A 25-page sales deck titled “Fifa Forward Enterprise Member Materials”, that has been seen by the Guardian, makes the case for the creation of a new company to run Fifa’s commercial operations, 20% of which would be sold to Joshua Kushner, a US investor who is the brother of Donald Trump’s son-in-law, Jared Kushner.

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