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Héctor Ríos Morales

FIFA's Prohibited Word List Restricts Businesses, Content Creators From Using Tournament Branding

Fifa World Cup Intellectual Property FIFA World Cup Milenio World Cup 2026

A view of a selling point of knockoff Mexican national team jerseys on June 7, 2026 in Mexico City, Mexico. (Credit: Via Getty Images)

The 2026 World Cup has created a unique atmosphere in Mexico City. You cannot go more than 10 yards without seeing an advertisement, mural or piece of merchandise reminding residents that Mexico will host the tournament for the third time.

But as the country prepares for the event, FIFA has introduced several restrictions affecting businesses and content creators using the tournament's branding.

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