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International Business Times UK
International Business Times UK
Rohit David

FIFA's Controversial $20bn Deal: Joshua Kushner Firm Eyed as Investor in World Cup Rights Sale

Fifa Kushner UEFA Champions League World Cup Gianni Infantino United States Thrive Eternal Football the FIFA Council
FIFA’s $20bn commercial vehicle: Kushner firm eyed as investor amid UEFA fury (For illustration purposes only) (Credit: Gianni Infantino Instagram account)

FIFA has confirmed plans for a $20 billion (£15.1 billion) commercial vehicle, with Joshua Kushner's Thrive Eternal firm eyed as lead investor in a minority stake sale linked to World Cup rights.

The Switzerland-based body said on Tuesday it would create FIFA Forward Enterprise to house commercial operations and raise up to $4.2 billion (£3.2 billion) from long-term investors this year. UEFA has already voiced strong opposition to the proposals as of 29 July 2026.

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