Electronic Arts' all-conquering EA Sports FC, the game formerly known as FIFA, can now with certainty be called a successful re-branding exercise. EA Sports FC has become a ubiquitous sight at all levels of matches, with it being near-impossible to watch a Premier League game in particular without having the logo tattooed on your eyes by the end. The latest entry in the series has already sold over 10 million copies.
So pity poor FIFA. World football's governing body was left in the lurch by EA (for which it only has itself to blame) and until recently has proven itself utterly clueless about what to do next. FIFA president Gianni Infantino can insist that only a game with the FIFA name will be "the best" but so far, outside of a tie-up with the Football Manager series, everything it's tried to do in games has been risible—the Roblox World Cup game that didn't feature any actual football being an especial low point.
