FIFA have been involved in another embarrassing beer gaffe.
There was an advert shown on a big stadium inside the Khalifa International Stadium ahead of England’s Group B opener with Iran advising fans to hydrate between Budweisers.
The image showed pictures of Budweiser’s alcoholic version as well as their ‘Bud Zero’ which contains no alcohol. But fans are not allowed to buy Budweiser inside the stadium after a late U-turn by FIFA late last week.