
The words ‘Club World Cup’ have an interesting effect on me. As soon as I hear them, I instantly switch off. Zone out. Not interested. Move on. Next, please.
Even when FIFA announced that it was launching a 32-club version of the current iteration, it barely registered. Perhaps because I support a club who have never, and may never play in this competition, perhaps because the revamped tournament was, at that point, 18 months away, perhaps because the Club World Cup is about as exciting and meaningful to me as Arsenal's Emirates Cup.