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The Guardian - UK
The Guardian - UK
Sport
Andy Hunter

Fifa expanding AI use at World Cup to reduce amount of abuse seen by players

Fifa United States World Cup Arsenal Bukayo Saka Elon Musk X EPL Jadon Sancho Marcus Rashford the World Cup
General view of the Dallas Stadium, in Arlington, Texas
Fifa offer a social media protection service to all teams at the World Cup, which begins next Thursday. Photograph: Jeffrey McWhorter/EPA

Fifa will expand the use of AI at the World Cup to reduce the amount of abusive messages that teams and players are exposed to on social media.

World football’s governing body introduced a social media protection service after the 2022 World Cup in Qatar and has offered its moderation element for free to all football associations at the 2026 tournament, which starts next Thursday. The Football Association has not confirmed whether it is taking up the offer.

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