With reference to your article (Fifa may talk tough but it has paved the way by undervaluing women’s football, 2 May), it is important to highlight several points. Broadcast rights for the Fifa Women’s World Cup were historically something of an afterthought. That is precisely why the new Fifa, under Gianni Infantino, wants a fair price to cover its showpiece women’s tournament in the future. It was the current Fifa administration that established a separate commercial programme and strategy for the benefit of women’s football.
All revenue from rights deals for the Women’s World Cup are reinvested in the women’s game. The budget for the 2023 edition will be over $500m. This summer, the total performance-related funding will treble since 2019, to $152m, and will be 10 times more than in 2015, prior to Mr Infantino’s election.
