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ABC News
ABC News
Sport

FIFA defends Women's World Cup commercial unbundling, despite European broadcast tensions

FIFA secretary general Fatma Samoura (left) has called on broadcasters to help the governing body achieve gender equality in football. (Getty Images: FIFA)

Two top FIFA officials have stood by the decision to "unbundle" the 2023 Women's World Cup from the men's tournament for the first time, saying commercial separation is a necessary step on the path to gender equality in football, even if it has to drag some broadcasters "kicking and screaming" to get there.

FIFA secretary general Fatma Samoura — and head of women's football Sarai Bareman — are in Sydney this week to check on preparations for the tournament that is now just 72 days away.

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