The Fiesta Bowl announced a new title sponsor on Monday. PlayStation is out, Vrbo is in, as part of a multi-year deal that will put the online property rental corporation's name on College Football Playoff games twice.
The Vrbo Fiesta Bowl will be a playoff semifinal this year, played on Dec. 31 in Glendale, Ariz. The other semi on the same day is the Chick-fil-A Peach Bowl. The CFP championship game will be played in Los Angeles Jan. 9.
"We put on a mega-event every year," said Fiesta Bowl chief marketing officer Jose Moreno. "This is even a bigger mega-event, with the playoff. We are going to be that gateway to go on to the national championship in Los Angeles."
