
The last time Fiat made an electric 500, the late (pre-Stellantis) Fiat Chrysler Automobiles CEO Sergio Marchionne actively encouraged people not to buy the car. The brand was losing a five-figure amount of cash on each unit sold. The result was that Fiat could offer a lease deal for as little as $49, with state and federal incentives. It was an amazing deal. But Fiat’s North American Lead Aamir Ahmed said it's never, ever coming back.