Fiat is taking a musical approach to the UK launch of the Grande Panda, teaming up with a music psychologist to produce what the Italian car maker boldly claims is the “world’s happiest car playlist”.
The mood-boosting playlist, which Fiat insists was crafted with scientific rigour, celebrates 70 years of the Fiat 600 and the upcoming arrival of its new Grande Panda in September. After an undisclosed number of days working tireless in the laboratory, the eggheads triumphantly emerged with a list of songs that include ABBA’s Mamma Mia, Taylor Swift’s Shake it Off, and Pharrell Williams’ Happy.
