Fewer green energy tariffs offered as British households opt for cheaper deals

Demand for tariffs backed by renewable energy has fallen because ‘green credentials aren’t a higher priority than cost’. Photograph: Gary Calton/The Observer

The number of green energy tariffs available to British households has plummeted during the cost of living crisis as bill payers choose affordability over sustainability, according to industry data.

Energy suppliers have pulled tariffs advertised as “green” from the market since Russia’s invasion of Ukraine in February 2022 triggered a global energy crisis that pushed gas and electricity bills to record highs.