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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Festive rush for Aldi’s Kevin the Carrot as 70,000 queue online for ad toys

Aldi Kevin Carrot
A screengrab from the 2022 Christmas Aldi advert.
A screengrab from the 2022 Christmas Aldi advert. Photograph: Aldi

More than 70,000 shoppers have queued online and hundreds lined up outside UK stores to get their hands on Aldi’s toys and merchandise based around its Kevin the Carrot adverts.

By 10am, several versions of the soft toys had already sold out online amid high demand for merchandise linked to the hero of the discount grocery store’s festive campaign.

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