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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Festivalgoers help drive Burberry to best sales performance in 18 months

Burberry festival accessories on the back of a vehicle
Burberry festival accessories aboard a vehicle. Sales of the luxury British brand fell by 2% to £433m in the three months to the end of June. Photograph: Burberry

Shoppers snapping up Burberry wellies, scarves and light jackets to wear at music festivals have helped the fashion brand to its best sales performance in 18 months despite lacklustre spending by tourists around the world.

Sales of the luxury British brand fell by 2% to £433m in the three months to the end of June, with a 1% decline at established stores, an improvement from the 6% fall in the previous quarter and the best performance since Christmas 2023.

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