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Euronews
Euronews
Quirino Mealha

Ferrari's marketing boss quits after troubled EV debut as former BMW executive steps in

Ferrari BMW Enrico Galliera Benedetto Vigna

Ferrari has announced that Enrico Galliera, its chief marketing and commercial officer of more than 16 years, will step down, handing one of the most sensitive jobs in the luxury car world to an outsider.

His successor, Massimiliano Di Silvestre, the former head of BMW's Italian business, takes over on 1 July and will report directly to CEO Benedetto Vigna.

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