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Fortune

Ryan Hogg

Ferrari contemplates 'pre-defined' color combinations to stop 'strange' cars

Ferrari Benedetto Vigna

Luxury sports car Supercar Ferrari F12 Berlinetta in the city street near the casino. (Credit: DarthArt—Getty Images)

Ferrari is contemplating refining its personalization scheme to protect its brand as the carmaker seeks to find a balance between protecting its exclusivity and servicing a lucrative customization market.

The Italian carmaker is growing weary of its drivers' increasingly garish customization requests, and its CEO is keen to take steps to narrow the scope of its own color offering as a result.

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