Climbing the steps at the entrance to the Museo Ferrari Maranello on Via Alfredo Dino Ferrari, mere metres from the racing team’s HQ and the brand’s historic factory entrance, the first quote from founding father Enzo Ferrari reminds us of a time from yesteryear. A period of Scuderia superiority which, for all the pre-season pageantry, shows no signs of a reincarnation.
“Think and act like a winner then, very probably, you’ll reach your goal,” said Ferrari’s so-called Il Commendatore, underneath an opening section of the tour titled “Discovering the Ferrari myth”. Such echoes of a symbolic, successful history linger throughout this idiosyncratic spot in the northern Italian region of Emilia-Romagna.
