On the outskirts of Rome, a top-secret venue prepares to showcase what is arguably the biggest launch in Ferrari’s history – its first electric car. Known originally as the Elettrica, the final product has been revealed as the Ferrari Luce.
The car is a collaboration between Ferrari Design Studio and Love From, the design company created by Sir Jony Ive and Marc Newson. While the interior had been revealed earlier in 2026, today we got to see the full car, and it’s as breathtaking as you would expect from a Ferrari of this magnitude.
