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Motor1
Motor1
Business
Adrian Padeanu

Ferrari Knows Buyers 'Get a Little Bit Annoyed' by Long Wait Times

Ferrari Benedetto Vigna

Instant gratification in the Ferrari world is impossible. Beyond having a fat bank account, customers must arm themselves with patience. It takes many months from the moment an order is placed to the day the car is delivered. The entire production run for next year is already sold out, meaning new orders won’t be fulfilled until sometime in 2027.

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