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Motor1
Motor1
Sport
Anthony Alaniz

Ferrari Has A New Marketing Boss Following The Launch Of The Luce

Ferrari Enrico Galliera Maranello

Just weeks after announcing his departure from BMW Italia, Massimiliano Di Silvestre already has a new destination. Effective July 1, 2026, the executive will join Ferrari as Chief Marketing and Commercial Officer, taking responsibility for commercial and marketing activities for the Maranello brand.

It’s one of the most significant moves in Italy’s automotive landscape in recent years, with Ferrari selecting an executive coming from one of Europe’s leading premium automakers.

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