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Fortune
Fortune
Tristan Bove

Ferrari CEO says the luxury carmaker will never do self-driving cars

(Credit: Francesca Volpi/Bloomberg via Getty Images)

For years, Ferrari dragged its heels on joining the electric vehicle revolution until it finally caved in and started developing a fully-electric car. But the Italian luxury auto company says it’s unlikely to ever cave to another major car trend: self-driving vehicles.

The iconic supercar maker’s brand is to design sports cars that people want to drive themselves, and capitulating to self-driving technology like others such as Tesla have would be antithetical to the company’s spirit, according to Ferrari CEO Benedetto Vigna. 

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