When a company competes in Formula 1 on Sunday and sells cars during the week, there’s bound to be some crossover between the two worlds. It’s only logical that Ferrari is capitalizing on having Lewis Hamilton and Charles Leclerc on the racing side to promote its latest road-going models. It happened last year with the F80 hypercar, and now it’s happening again with an entirely different vehicle.
But Luce is unlike any other Ferrari since Maranello started making cars nearly 80 years ago. Why? Well, just look at it. The radical design has sparked unprecedented controversy online, while the electric drivetrain has only added fuel to the debate. Of course, you’re not going to hear F1 drivers saying negative things about a product their employer is selling for €550,000 apiece.
