Racing is a vital part of Ferrari's brand image, and that goes well beyond just Formula One. As an example, here's a video of the upcoming Ferrari 296 GT3 under development at the brand's Fiorano test track.
This is a much better look at the 296 GT3 in comparison to the earlier teaser that only shows the race car in shadow. The machine's body wears some camouflage, but Ferrari's development team really can't hide the aerodynamic changes that make the coupe perform better on the track.