Ferragamo Sets the Scene in Florence for the Italian Fashion House's Historic 2023 Holiday Campaign

Ferragamo 2023 Holiday campaign. (Credit: Courtesy of Rafael Pavarotti)

Holiday advertising campaigns usually focus on common festive themes. Snow, presents, holiday decor... But Ferragamo decided to go a completely different route with impressive results.

Ferragamo 2023 Holiday campaign. (Credit: Courtesy of Rafael Pavarotti)

The Italian fashion house shows off must-haves from its 2023 holiday offering, including the
Hug bag, the Fiamma shoulder bag, the Gancini loafers and the slip-ons with cut-out details. "A Florence Play" is the perfect setting to highlight the pieces since it uses photographs of iconic views of Florence transformed into paintings by Italian artist Paolo Ventura. Then Brazilian photographer Rafael Pavarotti captured Aymeline Valade, Ying Ouyang and Malick Bodian (all styled by Ibrahim Kamara) so the models could merge beautifully with the backdrops.

Ferragamo 2023 Holiday campaign. (Credit: Courtesy of Rafael Pavarotti)

Check out the rest of Ferragamo's 2023 holiday campaign below.

Ferragamo 2023 Holiday campaign. (Credit: Courtesy of Rafael Pavarotti)

Ferragamo 2023 Holiday campaign. (Credit: Courtesy of Rafael Pavarotti)

Ferragamo 2023 Holiday campaign. (Credit: Courtesy of Rafael Pavarotti)

Ferragamo 2023 Holiday campaign. (Credit: Courtesy of Rafael Pavarotti)

Ferragamo 2023 Holiday campaign. (Credit: Courtesy of Rafael Pavarotti)

Ferragamo 2023 Holiday campaign. (Credit: Courtesy of Rafael Pavarotti)