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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Ferragamo Partners with Farfetch to Grow Online, Reach Younger Shoppers

A pair of shoes of Italian luxury shoemaker Salvatore Ferragamo is displayed in the window of the company's store in Zurich, Switzerland, April 25, 2019. (Reuters)

Italian fashion house Salvatore Ferragamo said on Thursday it had struck a partnership with online luxury shopping retailer Farfetch to expand its digital presence, targeting younger shoppers.

Ferragamo said it would use Farfetch's platform for its e-commerce and look to engage with a global Millennial and Gen Z luxury audience.

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